You’re just starting your business…
Or you’ve been in business for a little while, but you can’t seem to get the attention and results you need.
So you’re starting to learn more about marketing, and trying to sort through the mountains of information out there.
If you’re wanting to learn how to do your own marketing there are some great resources. And today I’ll share three to get you started.
The AdWeek Copywriting Handbook by Joseph Sugarman One of the earliest books I read when I started learning about copywriting and direct response marketing. And it was the book that made me believe I could actually do it myself. I’m especially thankful for Sugarman’s “Slippery Slide” explanation: that you want to start readers down a slippery slide that, once started, they’ll keep going all the way to the end. You can find this book on Amazon (NOT an affiliate link) by clicking here.
How to Write Copy that Sells by Ray Edwards. Ray has a framework to write sales letters. He lays it out in this book. I’ve used the framework a few times myself, and have adapted the formula to write articles. It’s not a tool I use every time I write, but it’s definitely in my toolbox and has earned its place. You can read it with your Kindle Unlimited subscription, if you have one. It’s also available on Amazon (still not an affiliate link) here.
Building a StoryBrand by Donald Miller. If you knew nothing about marketing your business and needed to get better at it fast…as in, learn it tonight do it tomorrow fast…then you’d do far worse than starting with this book. Miller adapts a tried-and-true storytelling framework to help YOU communicate what your business does for customers in a clear, compelling way.
Find it through my Amazon affiliate link (just kidding, I still don’t have an affiliate link) by clicking here.
If you prefer finding one way to do something and doing it the same way every time, pick just one of these three books and dig deep.
On the other hand, if you like learning multiple approaches to help you face down a task, have a look at two or even all three.
John Allan (Founder of Springridge Business Services)